Lion's Den

ROI Calculator — Agent Lions Den

ROI Calculator

Cost Per Lead
Slider range: 4 – 30
Daily Ad Spend
Slider range: 10/day – 1000/day • Monthly spend assumes 30 days
Commission Rate (%)
Median Home Price
Lead → Close Conversion (%)
Percent of total leads that become closed deals within a year.
Splits (%) — must equal 100
Typing one auto-updates the other.
Conversation & Appointment AssumptionsLocked 35% / 10%
Defaults aligned with current AI benchmarks. Toggle “Unlock” to edit if needed.
Transaction Fee (per closing) Agent pays → Broker credited
For transaction-fee-only brokerages, set broker split to 0 and use this fee.
Total Ad Spend — Monthly
700
Total Ad Spend — Year
8,400
Total New Leads — Year
1,680
Projected Conversations — Year
672
Projected Appointments — Year
67
Closings — Year
8
Broker Annual Revenue (net)
22,000
Agent Annual Revenue (net)
88,000
ROAS for Agent (NET)
9×
Cost Per Acquisition (per closing)
1,050
ROI for Agent (net)
1,048%
Assumptions: Monthly = Daily × 30. Yearly = Monthly × 12. Appointments and conversations are projections.

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EARNINGS DISCLAIMER: The sales figures stated above are what you can potentially make based on mine and my clients sales figures. Please understand these results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). The average person who follows any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, this is not for you.


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